Services

• search engine optimization
• internet advertising
• paid listings

• direct marketing
• viral marketing
• web analytics

Effective Search Engine Submission allows you to target a receptive market for your products and services. Targeted advertising means that you will decide who sees your branded message, and in what context. It also makes it easier for those who are already looking for you, to find you.

Traditionally, advertising has been a one-way transaction. On the Web, however, interested customers become active participants in online advertising with the touch of a mouse. Business can now can be done in real time, from any location.

Advenced Web Promotion uses targeted advertising on search engines and directories to bring customers to you, through Pay Per Click Advertising and Paid Inclusion.

• Pay Per Click (PPC) Advertising.

  Pay Per Click advertising allows you to obtain preferential listings by bidding for appropriate keywords. When a potential client or customer enters a given keyword or phrase into a search engine, a small Pay Per Click advertisement appears near the top of the listings, linking back to your site. You only pay when the advertisement receives a click (on a cost per click basis), and only these self-qualified customers are instantly directed to your site.

  Pay Per Click advertising is different than "traditional" online advertising, where advertisers pay according to how many times their ad is displayed. When done correctly, Pay Per Click Advertising can produce highly targeted traffic-something of extreme value to your business.

  To learn more about how PPC works please read our article in the High Rankings Advisor.

• Paid Inclusion.

  Some search engines and directories allow non-paid basic submissions. With basic submission it can take weeks or even months after submitting your website to the search engines before your site is listed in the search results, and there is no assurance that it will be included in human-edited directories such as Yahoo.

  An alternative to this slow process is Paid Inclusion, also called express submission. With paid inclusion a fee is charged as part of the submission process in order for your site to be listed or to gain a priority search engine listing. With Paid Inclusion your site can be listed within 2 to 7 days (different search engines offer different time limits).

  Another benefit of Paid Inclusion is that your listing will be updated regularly. So, when you optimize your page periodically, you will see the results within a few days, versus the months it could take without express submission.

  The search engine specialists at Advanced Web Promotion can advise you on the most suitable and cost-effective solution for your paid listings.