Search Engine Submission

When a business first goes online it often misses out on the most effective and least expensive method of promotion: search engine positioning. Search engines are the best way for Internet users to find web sites. To obtain the best results from search engines, you can no longer simply "submit your site" and expect to witness significant results. The criteria search engines use to rank web sites change constantly. A skilled Search Engine Optimization (S.E.O.) Specialist can greatly enhance the placement and positioning of your web site. An increase in highly targeted traffic represents an increase in success.

Advanced Web Promotion can design a custom tailored promotion strategy geared to the ever changing requirements of search engines and offer proven solutions on how to enhance your site in order optimize rankings in search results.

Three terms you should know:

There are three highly misunderstood terms in the search engine industry: "submission," "listing," and "positioning."

"Submission"

is almost worthless. It is equivalent to having someone distribute your brochures, business cards and flyers from the moon--casting them out to earth at billions of feet, hoping someone that is interested will see them. Without verification, submission means nothing.

"Listing"

your Web Site is better. When you are listed, you verify that your Web site is entered into the database (It takes different lengths of times for the Search Engine to accept it). A listing also requires monthly maintenance. Someone must return, on a regular basis, to verify that your Web site continues to remain in the engine's database. If not, you have to resubmit, verify, document, and then continue to monitor its status frequently. The engines constantly change because they are growing at a record pace. Most engines and directories have reported receiving over 10,000 submission requests per day. The larger databases sometimes randomly dump data due to the high demand and their current limited size capacity. They have become very strict and picky in Web site submissions. Listing also requires an intelligent decision regarding the category into which your Web site should be placed. Automated submission software cannot make human, intelligent decisions about the specific category in which your Web site belongs. Category selections in large directories are diverse and critical to your Web site representation and professional appearance.

"Positioning"

your site is the most desirable and will create the most traffic. Positioning (a.k.a., search engine optimization) is a complex series of tasks that ensures your Web site appears when your target audience performs a search. This requires a specialist with professional tactics who has years of experience. Without this experience, Web positioning can be counterproductive. Certain tactics, commonly hyped to unsuspecting clients, can cause a given engine to exclude your URL. Always be sure you work with a professional that knows the engines and has mastered their individual algorithms.